Keyword Research

What is the first Step when you see your Very First SEO Project?

• Let See,  I have a blog of tiles and I want to promote my bathroom tiles so, I am going to create a new page for Ceramic Bathroom Tiles. ( Ceramic is a specific Category of tile)

No.1: Keyword Research and Competitor analysis.

• Put your self on customer shoes and go to search bar, search as CUSTOMER and DO NOT PRESS ENTER then you will see some Keywords which Google suggest you.

You can see Google Providing some Keyword Suggestion Just pick one or two and write it down in your note pad and press enter and Right after that go to the bottom of this SERP (Search Engine Result page).  you will see another magic that you haven't notice before. 

Now Write Down Some More in your note page according to your Buyer Persona.

No. 2:  Now We are going to use the Keyword Research tool, use I told you in class that Google keyword planner is the best tools for Keyword Research tools but my favorite tool is ubersuggest 2.0

Reason Behind this tool interface is so simple to use and you can do SERP analysis at the same time.  let me show you,

Go to Ubersuggest and type your keyword and select your Country.

Note: make sure here you only just insert your primary keyword because we can not each and every single keyword it takes so much time which I do not have. 

So my Primary keyword is Ceramic bathroom tiles.

What do we see at the beginning?

1. Search Volume: Number of  Searching for particular keyword Has During a month. 

2. SEO Difficulty: Estimate Competition in Organic Search, More Higher means More Competitive.

3. PAID Difficulty: Estimate Competition in Paid Search ( google ads), More Higher means More Competitive.

4. Cost per Click: average cost per click

What we considered about. 

Only Two

1. Search Volume 

2. SEO Difficulty

So 1 Search Volume is very Low and it has only 210 searches Per Month But Seo Difficulty is Very Low So Should I use it. 

According to SEO, I can't use it but as per my business, I have to do because it's my Specific Product which I want to promote.  Some time Most Seo Happens most seo face this problem, you try to promote those things which are not in trend.  

What we can do?  Simple We will create some trendy blog post which is Related to my Ceramic Bathroom tile page.  

Note: But in your case, if things are changeable then find good focus keyword for your page.

Before I create content I need to analyze my competitors at SERP. for that,  Just simply go back to ubersuggest, Scroll Down and click at the SERP Analysis.

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